Media Watch
News As History
Disgusted with the journalistic efforts of their day, 1930s historians
Lucien Febvre and Marc Bloch set out to approach and record history in new
and revolutionary ways. They rejected the dominant focus on reporting only
accounts of high ranking political actors. Instead, they favored a view of
historical and journalistic accounting as a science, one to be placed
along side the other human sciences.
Today's mass media--newspapers, magazines, radio, and especially TV--could
learn something from this "Annales" school of history, especially when
journalists are viewed as modern, nouveau historians. Today's journalists
rarely move past the chatter of politicians to ask the revealing question,
do the extra bit of background research, or relate seemingly disconnected
news bits.
A review of Seattle's major daily newspapers during the month of April
provide numerous examples of how our daily historian/journalists could
benefit from some lessons in Annales disciplines.
For instance, little coverage was given to a State House bill that would
have affected millions of workers (April 4 Times). This bill would have
stripped workers of the ability to sue for damages when injured at work.
Boeing lobbyists ushered in the bill in response to recent lawsuits
brought against the company by workers who had been getting sick because
of fiberglass used during the manufacturing process.
If the bill had become law (it didn't), "injured workers would be able to
sue only if they could prove a company maintained unsafe conditions
specifically for the purpose of injuring them."
A journalist following precepts of Annales in this case could have moved
past the discussions in legislature. Why not find out more about the bill,
talk to workers who had suits pending, talk to a union representative, or
talk to the Boeing lobbyists who wrote the bill? Instead, only senators
and Boeing attorneys made this news; no other people were brought in to
speak on the issue.
The Annales school wanted to move away from this sort of superficial
treatment of the news; they sought to look past the big actors and find
out what the little guys thought about the conditions to which they were
subject. The Annales school also strove to dig deep into the history of
regions and their people.
Today's mass media and journalists in general would do well to remember
these goals. And, as mediawatchers, we should ask ourselves: what
questions will place this in a historical context? Are such questions
answered, or even asked, by our news reports?
We can apply this critical tool to two stories about local timber
companies which are swapping, selling, buying, and logging our region's
forests. In the first article (3/17, front page, PI), we find out that
Plum Creek Timber Company is going to swap some land with the public so
that the Scatter Creek basin, an area important to recreationists and
conservationists, will not be logged. Sounds innocuous, right? The second
article (5/3, page A3, PI) explains how Plum Creek and Weyerhaeuser--the
benign "tree people"--have agreed to sell some of their private lands to
the public so that recreationists may preserve Rattlesnake Mountain. The
two private companies will receive $7.4 million from King County.
How could the reporter have been more responsible to the public? He could
have asked how Plum Creek and Weyerhaeuser got the land in the first
place. They got it, indirectly, from the federal government. In 1864,
Congress granted this land to Northern Pacific Railroad Company for the
railroads, with the stipulation that after railroad construction the land
would be sold to settlers for $2.50 an acre. This never happened. (See
ETS! #30.)
This history is never mentioned or approached in any meaningful way in the
news report. The earlier article mentions the land grant in the ninth
paragraph but it never mentions Plum Creek's connection to this legacy.
The second article, written by reporter Heath Foster, never even mentions
how Plum Creek or Weyerhaeuser received rights to their land in the first
place.
It is unfortunate that so many people allow themselves to be duped by the
media, and are quite happy with the news that comes their way at 11 PM on
Seattle TV stations, where lead-ins to commercials are given more time
than comprehensive news. This might be a bigger problem than getting
journalists to raise their standards. These kinds of endeavors cost
money--staffing a newsroom and encouraging such high standards might lower
profits. But if standards don't improve, we're left with a partial and
inaccurate view of what is really happening.
Relying on official sources, and failing to bring in historical context or
consider larger issues, is a politically biased decision not necessarily
made due to conscious political bias. Instead, it's a reflection of the
cloistered world of political elites and the reporters who cover them, and
of the needs of the entertainment industry. There's nothing wrong with
entertainment--but when it's the only way most of us find out about public
policy, democracy is in danger. The faith in extensive inquiry and
comprehensive analysis as worthwhile endeavors is rarely held by those who
provide us our news.
THE MICROBOEING WATCH
Tracking the volume of The Only News That Matters to Seattle's
Dailies
Seattle Times Seattle P-I
Microsoft Boeing Microsoft Boeing
Week of 4/21-4/27
Front page 0 0 0 2
Front section 0 1 0 2
Business 6 8 3 8
total in paper 7 11 3 10
4/28-5/4
Front page 2 3 1 1
Front section 5 3 1 1
Business 4 13 5 4
total in paper 10 17 6 5
MediaWatch is written every two weeks by members of the MediaWatch
collective, a local group monitoring Seattle news media. For info or to
get involved, e-mail mediawatch@u.washington.edu or
call 632-1656.
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