American Newspeak
Hoarded at http://www.scn.org/newspeak
Celebrating cutting edge advances in the Doublethink of the
90's
Written by Wayne Grytting
Selling the War on Drugs
Newt Gingrinch's campaign for a Drug Free America hit a bump
when its PR script with approved sound bites and visual props
was leaked. The one page memo gave Republican leaders
"communication ideas" and a handy list of descriptive
adjectives to enliven their speeches. These included power
words such as "epidemic," "scourge," and "poison," props like
needles and syringes and ways to get Democrats to "buy into
it." But even better was the Republican response to the
disclosure of their behind the scenes media manipulations. An
unnamed top Congressional aide demonstrated a keen grasp of the
issues when commenting "That kind of stuff would be better off
just talked about." Another Republican press secretary, Pete
Jeffries, put it all in perspective when he defended the use of
PR memos by leaders who "need to know what the event's all
about so when they're in the spotlight they can perform." Like
trained seals, I presume. (WP 4/30)
The Gay Catch-22
Ross Perot barged back into the news by revoking the health
coverage for partners of newly hired gay employees in his
computer firm. Perot said he was worried that if he granted
health benefits to gay partners, then unmarried heterosexual
couples would want to claim the same benefits. "It has nothing
to do with gay rights," he said. "It has everything to do with
fairness and equity." Mr. Perot did not say whether the fact
gay couples are commonly barred from marriage impacted the
"fairness and equity" of his decision. But he did announce
"I'll give you the biggest steak in Texas if you can find
anybody who says I discriminated against them because they are
gay." Rumor has it the price of beef went up 50% the next day.
(NYT 4/10)
The Global Jail
The fear of prisoners escaping their confinement has been
solved by a simple expedient--technological advances that allow
the entire earth to serve as a prison. New surveillance
technology employing Global Positioning Satellites and wireless
modules worn on the ankle may allow for complete monitoring of
offenders anywhere on the planet. Leading edge companies in the
surveillance field, like Pro Tech Monitoring, are excited about
the possibilities of their "offender satellite surveillance
system." Says PTM president Bob Martinez, "Our business aims at
taking offender monitoring into the 21st century." This
enthusiasm is echoed by Jason Coheneur, sales VP for Sierra
Wireless, who praises his company's "continued strategy to
deliver practical, effective wireless solutions to new segments
of the public safety market." Hoyt Layson, VP for PTM, praises
his company's products as "the perfect option for our complete
wireless solution." Or maybe we could call it the "final
solution"? (http://spacer.com , 4/8)
The Full Monty Seat
Only in America did the following regulation have to be
written. For years the Occupational and Health Administration
has taken the reasonable step of requiring employers to provide
toilets. One throne is required for up to 15 employees and 2
for the next 16 to 35 and so on. But OSHA committed a gross
oversight in making their regulations. They forgot to explain
why the toilets were needed. So now in 1998 they had to make a
new rule requiring employers to "make toilet facilities
available so that employees can use them when they need to do
so." Duh. Let's just hope the regulations require doors that
open on the toilets. And toilet paper. (NYT 4/10)
American Newspeak appears monthly. To subscribe, e-mail your
favorite power words to wgrytt@blarg.net
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