Media Watch
The Times' School Drool
In a passionate tribute to Seattle schools Superintendent John Stanford
last month, Seattle Times executive editor Michael Fancher praised him as
"the embodiment of Seattle's hope for a school system worthy of America's
best city." As part of his droolfest, he lauded his own publication. "No
newspaper in the country has a stronger commitment to education coverage
than this one," wrote Fancher in a May 10 editorial. "No newspaper our size
devotes more resources to it." Perhaps a comparison of resources would
support his bold claim. But an examination of the content of this coverage
results in dismal grades.
Looking at the Times' education coverage for two weeks following Fancher's
editorial shows remarkable consistency. A typical issue contains two or
three articles related to education. They range from longer front page
pieces accompanied by a photo to brief blurbs in the Puget Sound Newswatch
section of the local news. Most are written by one of three reporters.
The most notable constant, however, is the source these reporters
use--Officialdom.
The rulers of this elite kingdom from which information is gathered are
the State Legislature, the Seattle School Board, and Superintendent
Stanford. Sometimes the source is named "school officials" or "a state
report," but it is a familiar voice upon which the Times relies too
heavily. Much of this reporting is a far cry from classroom reality; it
is adult officials making top-down decisions, not the challenges that
students and teachers face seeking optimal education. Above all, it's lazy
journalism.
These are pre-packaged stories handed down from Officialdom and spewed out
by the Times. The Port of Seattle has generously offered to insulate
schools near Sea-Tac Airport from the relentlessly disruptive aircraft
noise (5/22). But this has been a problem for 25 years. Why the delay?
Stanford shuffles principals around in the public schools and the Times
dutifully lists the changes (5/20). Why were some replaced? How will
these dramatic shifts affect the schools? What about the community
opposition to some seemingly random reassignments? Half of Washington's
elementary schools apply for a state grant to help teach reading in
kindergarten through second grade (5/21). Isn't the state required to
supply sufficient funding for maintaining schools, especially such a
fundamental skill as reading? So many questions left unasked.
This last example highlights the opportunity for investigative reporting
on important issues. Washington's constitution stresses that "it is the
paramount duty of the state to make amble provision for the education of
all children." Instead of echoing the Legislature, the newspaper should be
examining how well the state complies.
Are there funding disparities between rich and poor school districts?
Students and teachers are held accountable by standardized tests that
inhibit creativity and limit curriculum. To whom is the school board
accountable and why is Stanford untouchable? Fancher applauds his reporters
for asking "the tough, provocative questions." Yet the rulers of
Officialdom effectively set the agenda and the paper rarely probes, leaving
parents and community members blissfully uninformed about the realities of
our children's educations.
The Times has done plenty to help Stanford ascend to sainthood. A gushing
two-page spread full of get-well letters from kids appeared in the same
issue as Fancher's fawning piece. He is pictured on the front page throwing
out the first pitch at a Mariners game (5/23). The only education coverage
on May 16th is a note about the Superintendent's weekend visit to the
hospital. Apparently, nothing happened in Seatlle's 97 public schools that
day. The Times' fascination with Stanford, even pre-leukemia, leaves many
stories uncovered and many students voiceless.
Many articles do raise interesting issues, but dive no deeper than a PR
release, or cover a study with shallow analysis. In a five-paragraph short,
the paper mentions an upcoming discussion on the volatile Channel One
(5/15). This insidious program provides captive students with "news"
shorts stuffed between commercials for soda and sports merchandise. Nearly
all of Seattle's middle schools signed on when Channel One began ten years
ago. The Times reports, however, "since the original contract expired,
program use has dropped to fewer than half." Why? Could it be that many
educators recognized they were selling vital class time to ads for snacks?
Perhaps a balanced investigation into this increasingly unpopular program
would reveal negative comparisons to the Superintendent's own attempt at
allowing advertising in the schools.
Occasionally the Times hits the target. One columnist's sorry tale of his
tour of an underfunded school inspired a reader to make a large
contribution (5/17). The schools wouldn't have to rely on anonymous
generosity, the columnist pointedly wrote, if the state was fulfilling its
obligation. Another article gives a voice to part-time instructors at
community colleges who are continually underpaid even though they teach
nearly half of all class time at the colleges (5/22). The article even
mentions work done by their union, the Washington Federation of Teachers,
aimed at pressuring the State Legislature for pay equity (though this
information is saved for the second to last graph). A couple of polite
editorials ask for nice things like better athletic fields. Meanwhile,
there was virtually no coverage of the three-person competition to fill an
appointment for a vacant seat on the school board--except on the editorial
page, where the Times pushed hard for their pro-business candidate. (She
lost out.)
Overall, education coverage at the Times reads like a police blotter: here
is an event that happened, here is a report of what some policy makers
said. Without letting the students, parents, and teachers speak, the
public schools and their dilemmas remain a mystery. And Officialdom rules
unchallenged. If this is the best coverage of education in the country,
it's no wonder our schools are falling apart. Students aren't the only ones
with much left to learn.
MediaWatch is written every two weeks by members of the MediaWatch
collective, a local group monitoring Seattle news media. Our next meeting
will be Monday, June 22 at 6:00 PM, 3rd floor Univ. Baptist Church (4554
12th Ave. NE in Seattle). For info or to get involved, e-mail
mediawatch@u.washington.edu or call 632-1656.
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