| |
Appalled at Pacific Place
by Maria Tomchick
I resisted as long as I could, but finally had to check out Pacific Place
Mall for myself.
The new Nordstrom and Pacific Place malls are part of a whole series of
developments to gentrify an old and familiar neighborhood. First the
Convention Center, then the bus tunnel, followed by Westlake Mall, Niketown,
FAO Schwartz, GameWorks, Planet Hollywood, Old Navy, and a whole slew of
other upscale, out-of-town chain stores have driven out affordable housing
and mom-and-pop businesses and turned this neighborhood into a retail
nightmare.
On 7th Avenue between Pike and Pine Streets is the last block of affordable
housing left in the corridor--now boarded up and soon to be demolished to
make way for the Convention Center expansion. I realize it's not PC
to complain about this, because Capital Hill residents fought like crazy to
push the expansion northward, instead of east, but I can't help it.
Developers always win when the discussion shifts from "no new development"
to "which apartments should be torn down."
On approaching the Pacific Place mall, I decide to walk completely around
the block and see the whole outside of it first. The architecture is ugly,
no question. It's designed to draw people in through its main entrances on
Pine Street and repel people along its other three sides along 7th, 6th,
and Olive Way. In this way, it resembles any suburban shopping mall that
turns a forbidding concrete face to the acres of parking lots around it;
the message is: "Get your ass inside where you belong, or get the hell out
of here."
On the corner of 7th and Pine is a Barnes & Noble bookstore that proudly
displays Anne Rice, Sidney Sheldon, Judith Krantz and other supermarket
bestsellers in hardback (Why? Who would pay $30 for such garbage?)
side-by-side with remainder-quality coffee table books. Peeking through the
windows over piles of Bill Gates' latest authorized PR bio, I can see the
most uncluttered, uninteresting book store I've ever seen. So, of course, I
don't go inside, and soon I realize how common that reaction is for more
"shoppers" at Pacific Place.
All down 7th Avenue are window displays of expensive, boring clothes in
black, white and gray hanging from anorexic, headless mannequins. The main
feature, however, is the 7th Avenue entrance to the taxpayer-funded parking
garage, and a big display of ugly nock-offs of Victorian and Colonial era
furniture and fixtures. Turning the corner onto Olive Way reveals the
loading dock. At last, the first sign of real humanity: three guys
squatting on the sidewalk in dirty white coveralls, taking a cigarette
break. On the 6th Avenue side is the exit from the taxpayer subsidized
garage--with an annoying noise maker to warn pedestrians that a BMW will
soon be running them over if they don't get the fuck out of the way. A
large Starbucks (another one?) and The Pottery Barn, dominate that side of
the building. Interestingly, The Pottery Barn and J Crew--two catalogue
retailers--seem to be the anchor stores in this complex, which is probably
a very stupid move on the part of the mall ownership. From what I could
tell, shoppers are not rushing the doors to get inside these two stores.
Walking inside the main entrance of the mall, my first impression was:
"what a vast waste of space." I think about the tiny, studio apartment I
live in on Capital Hill. The mall is four floors of stores organized around
a central, D-shaped "well" that's open all the way to the ceiling of the
fourth floor. The wasted space is necessary to entice people upstairs to
shop the small stores. Everything on the ground floor is designed to move
you on, not make you want to linger. There's a very cold feeling to
everything: stone floors with stainless steel inlay, three, separate
stainless steel escalators, yet another coffee bar in the central space,
and a few tiny, sterile metal tables for seating.
The ground floor stores are full of "useless items": jewelry (Tiffany's and
Cartier), unrecognizable gadgets (Brookstone), dull boutique clothes with
European names, expensive junk for the home (Pottery Barn), and a blur of
other trash. I flee up the escalator to the 2nd floor.
... To find still more Euro-gunk. Fatigue sets in, and I haven't even seen
a full half of the place yet. But I notice something important: there are
few or no customers in these pointless stores and lots of people are
standing around near the balconies just hanging out, gawking, or waiting to
meet someone--which speaks to Seattle's need for more parks and open
spaces. I notice that the salespeople in each store are standing frozen
like mannequins, waiting hopefully for someone to come inside and take a
look. At least the toilets are well-used. And they're already falling
apart; my stall is missing the coat-hook, and the door already sags on its
hinges. Leaving the bathroom, I notice there's a line to use the pay
phones, too. What a rarity in downtown; public toilets and pay phones that
work!
Gymboree, the children's clothing store carefully segregates everything by
sex: boys wear belts, girls don't. Girls wear hats with ruffles, instead.
Nauseating.
The fake athletic store has no work-out clothes, only polyester and nylon
rapper fashions. I notice only one customer: a graying man in a
"distressed" leather jacket nervously buying some spandex shorts.
Helly Hanson is an outdoors clothing chain that specializes in bargain
prices. But not here. As soon as I walk inside, the saleswoman immediately
pegs me as a slacker with no money, who's just there to listen to the Neil
Young song playing on the store speakers. She hounds me with "Can I help
you?" while ignoring a graying man struggling into a parka that's too small
for him. She persists: "Is there anything in particular I can point you
to?"
On the third level I find purgatory: a Starbuck's Cafe. I can always go
home and burn my own toast, thank you. Yet there's a line of people
waiting to get in.
The main attraction on the third floor is a store with a European name
that's full of hand-knit sweaters. I want to drool over them, but can't
stop thinking about the sweatshop workers who knit them.
The fourth floor is dominated by an 11-screen Cinema complex
(sex-segregation on screen shown by non-union projectionists). The
restaurants are a sit-down microcosm of upper-middle-class American tastes:
the obligatory singles-bar/brewery, a family-style southwest restaurant,
and Stars! (a snobbish, Euro-dining fiasco). Before I get the dry heaves, I
rush back down to the third floor to find myself at the foot of a
skybridge. At last, an escape from Purgatory!
Crossing over, I enter the ninth circle of Hell: Nordstrom. Hell is just
what you would image, though: it resembles a department store in any
suburban shopping mall in America--only smaller and more cramped. Clearly
Nordstrom didn't do the move because they needed more space. My first
thought is: "Wait! I'm in the Bon--but why isn't there any elbow room?"
>From the white asbestos ceiling tiles and the beige flooring, to cosmetics
and accessories on the main floor and menswear in the basement, to the
criss-crossing central escalators, nothing--not a stitch--is any
different from the same-old dullness. And like most shopping malls, it gave
me a headache.
There was nothing at Pacific Place that's as strange or funny as the
Westlake Mall's third floor food court, where you can sit next to a
homeless guy, scarf junk food, and watch the women's aerobics class across
the street...or watch the monorail passengers watch you eating as they
come and go. Westlake, in all its shiny, gross consumerism, is actually
stimulating next to the blandness of Pacific Place and Nordstrom.
But what I really want is the graffiti and trash back. I want sidewalk
trees, band posters on boarded-up buildings, and mom-and-pop stores. I want
people hanging out on the sidewalks, lots of grass instead of brick plazas,
more buses and fewer cars, and most of all, I want cheap places for people
to live. Because that's what makes a city livable.
|