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American Newspeak
by Wayne Grytting
Hoarded at http://www.scn.org/newspeak
Celebrating cutting edge advances in the Doublethink of the '90s
Winner-Winner Solutions
Time Magazine surprised many by running an excellent series on "What
Corporate Welfare Costs You" by Pulitzer prize-winning reporters Donald
Barlett and James Steele. After depicting how typical households work two
weeks a year to support $125 billion in subsidies and tax relief for
"needy" corporations, editor-in-chief Norman Pearlstine stepped in to
assure readers that Time was not "anti-business." In fact, businesses would
be derelict in their duties, he argued, "if they did not seek to avoid
taxes and gain special subsidies" (try that argument, substituting "welfare
mothers" for "corporations"). "Ending corporate welfare as we know it is
essential," intoned Mr. Pearlstine, but "Rather than give corporations
uneven and unfair exemptions, it may make more sense to simply do away with
both corporate welfare and corporate taxation." This would create a "level
playing field." Perfect. We solve the problem of partial corporate welfare
by having ... total corporate welfare. Hello, is anybody home? (Time,
11/9/98)
Old Wine in New Winebags
The Environmental Protection Agency has modified a new brochure on
pesticides due to be distributed nationwide in grocery stores this January.
Thanks to help from food and pesticide industry lobbyists, they have made
some notable improvements in their prose style. For example, the old
version presented "Tips to Reduce Pesticides on Foods" which the new
version amends to "Healthy Sensible Food Practices." The old version
suggested consumers consider buying food labeled "certified organic" while
the improved version suggests the grocer "may be able to provide you with
information about the availability of food grown using fewer or no
pesticides." And where the old version lists actual health problems caused
by pesticides, like birth defects, cancer and nerve damage, the RSV
simplifies it all as "health problems at certain levels of exposure." Much
clearer, thanks to yet another example of successful cooperation. (NYT
12/29/98)
"Free at last, free at last..."
Status-conscious movie go-ers are now being offered new choices in theater
complexes run by Cineplex Odeon, United Artists, and General Cinema in the
cities of Chicago, Baltimore, and Milwaukee. For an additional $8 or so
they don't have to mix with the unwashed masses. They can now go directly
to private viewing rooms, receive valet parking, be personally escorted by
a concierge, order drinks from a waiter and use a private bathroom. The
Wall Street Journal describes this trend as "a way to express the
affluence." But unlike luxury boxes at sports stadiums where seats can
approach the thousand dollar range, the movie theaters have, says the
Journal, "discovered affordable snobbery." It allows people of simple means
to express their social superiority, if only for a few hours. The Journal,
of course, was able to find a telling phrase to describe this trend,
referring to it as "the democratization of status." Finally, we get
"democracy" liberated from the baggage of "all men are created equal." (WSJ
12/11/98)
Upstairs, Downstairs in Public Education
Elite public schools across the nation are saying good-bye to auctions and
cookie sales as a means to raise funds. Public schools like Brookline High
School in Boston are simply raising $10 million permanent endowments from
wealthy parents and alumni. This turn to large endowments comes, says the
Wall Street Journal, "in reaction to broad trends in school finance that
have hit affluent districts like Brookline especially hard over the last
decade." But the means chosen by these "hard hit" schools to grow money has
raised issues of fairness. Why should some public schools have piles of
resources while others starve? "The equity issue, it's always going to come
up," says Robert Markey, director of the Boston Latin School (a public
school with a $13 million endowment). "That's why," he tells the Journal,
"we don't talk about it." And certainly, not in front of the servants...
(WSJ 12/17)
Happy New Year. Earn good karma by sending in your own examples of
Newspeak, or subscribe to the mailing list by writing to
wgrytt@blarg.net.
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