Microshift
by Maria Tomchick
Lately the news has been full of talk about the impending breakup of
Microsoft. Newspaper articles, TV ads featuring Bill Gates' pasty face,
letters to the editor, folks calling in to radio talk shows--everyone wants
to know the answer to a host of questions. Will it help or hurt
competition? Will it be a boon or a burden for computer users? Will
shareholders get burned? What about my stock options? What will it mean for
the Puget Sound economy? Will it kill the stock market? Etc., etc. ad
nauseam.
Anyone who's been following the case knows that the only real question is:
will it ever happen?
The answer: probably not.
Sure, Judge Thomas Penfield Jackson has ruled that Microsoft is in
violation of anti-trust laws and is a functional monopoly. The case is
currently in the penalty phase, and Justice Department prosecutors are
asking for the company to be cut in two, with one company responsible for
Operating Systems (i.e., Windows 2000, NT, and CE) and the other company in
control of all the applications software (Word, Excel, Powerpoint, Internet
Explorer, etc.). This is exactly what I predicted a year and a half ago
when the first arguments were being heard in the case.
This so-called "remedy" is no different from the agreement Microsoft signed
with the Justice Department to head off an anti-trust investigation over a
decade ago. In that agreement, Microsoft was supposed to keep a wall
between its operating systems software unit and its applications software
unit. Never happened. The company never undertook any separation of its
software development units. It has proven impossible for the government to
enforce the agreement, just as it will ultimately prove nearly impossible
for the government to pursue a breakup. Here's why.
Even as you read this, Microsoft's lawyers are aggressively pursuing an
appeals process that has every chance of overturning Judge Jackson's
ruling. The appeals court has already shown that it clearly favors
Microsoft and is willing to reverse Jackson's ruling.
The company is in for the long haul. Microsoft is not only appealing the
ruling, it wants to subpoena all the documents Jackson used to make his
decision. Then Microsoft lawyers want to cross-examine all of the expert
witnesses. Then they want to appeal the penalty. This will take months, if
not years. It's already been nearly seven years since the Justice
Department began its investigation of Microsoft; it could be another two or
three or four years before the appeals process is finished.
Or it could end sooner, if George Bush, Jr. gets elected in November. Shrub
has been heavily lobbied by Microsoft, he has a Microsoft lobbyist on his
campaign staff, he's taken Microsoft campaign contributions, and he's
condemned the anti-trust case. Gore, too, could alter the landscape at the
DOJ; he's also been the beneficiary of Microsoft largesse. A new
administration in the White House may spell the end of the anti-trust case
against Microsoft.
But let's give the alarmists a little credence. What would happen if,
against all odds, Jackson's ruling stands and Microsoft is broken into two
separate companies that can't merge together for at least ten years?
Well, not much. The main goal of breaking up a monopoly is to create space
for smaller--or at least different--companies to compete in the
marketplace. This proposed split of Microsoft into two gargantuan companies
will create--yes, you guessed it--two monopolies. So what if they can't
merge for ten years? They won't be competing against each other; they'll be
cooperating--just biding their time, collecting market share, waiting for
favorable conditions for a merger. In the meantime, there's plenty of small
fish out there for each of the them to swallow. The Microsoft applications
software unit has always played second fiddle to the operating systems
unit, because Bill Gates has always assumed that control of the operating
systems market would lead to total dominance of the software industry. Once
free of Windows, a new applications software company would be free to
gobble up Oracle, Corel, Ariba, or even Commerce One. There's nothing in
the Justice Department's "remedy" that would prevent this from happening.
Likewise, the split would have little or no impact on computer users. The
software will still be expensive and full of bugs, just as it is today.
Most programmers will still write their applications software to run on
Windows, the dominant operating system. Hopefully, Linux would gain a few
more fans. But could it ever overtake the Windows behemoth? It's not
likely.
Finally, for those business people who complain that the DOJ case against
Microsoft is hurting the stock markets--don't believe them. It's the
stupidity of short-term investors (which make up the bulk of investors
today) that has driven the stratospheric rise and recent catastrophic falls
in the NASDAQ and the Dow. Not every dot-com that sells frisbees on the
Internet is going to make money, and some of those businesses are just now
beginning to fail. That is what is driving the current market
plunges, not Microsoft's legal woes.
We can't rely on the government to police Microsoft or come up with some
solution that will increase competition--or quality--in the software
market. It will have to be informed consumers who will make the difference.
If enough people decide to desert the ranks of Microsoft users and select
Linux or some other efficient and elegant new program, we may see a
positive change. Until then, don't expect any big changes in the status
quo.
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