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American Newspeak
by Wayne Grytting
Baby Wars
In a move that will aid countless thousands of babies to internalize our
culture's values, Kohlcraft Enterprises unveiled a line of Jeep SUV
strollers. These are bigger, heavier-duty strollers with oversized wheels
and a genuine Jeep logo, built to see that your baby will not come out
second best in a collision with another toddler. Gail Smith,
vice-president of marketing for Kolcraft said, "It was a natural. Its
following the whole SUV market itself." (Could she mean straight back into
infantilism?) Besides ruggedness, the Wall Street Journal suggested that
"Jeep wants its strollers to be something fathers, too, are comfortable
with." And just how do you make fathers comfortable? In America you do it
by adding fake chrome wheels, fake lug nuts, fake gearshifts, and fake
steering wheels. (WSJ 1/9/01)
Inner City Beautification
With limits on the numbers of outdoor billboards, inner city buildings have
seen an explosion of advertising on their walls. Ads occupying up to 10,000
square feet can command rental fees of up to $60,000 a month. With such a
profit potential, new buildings are being designed with external walls
already reserved for billboards. To critics who question whether every
building in a city need be covered with ads, Lee Wagman, the CEO of
TrizecHahn Development Corp., had an answer that signaled an important
cultural sea change. Pointing to the $600 million
retail/hotel/entertainment complex his company was building in Los Angeles,
Wagman noted that "Our project would look out of place if it didn't
incorporate commercial messages." Some people just ain't got no aesthetic
sense. (WSJ1/10/01)
Coming Out Party
Departing President Clinton, as a final gift to the nation, created the
position of a counterintelligence czar. Besides coordinating the efforts of
countless agencies to defend national secrets, the czar has the added task
of protecting critical secrets for American corporations. The Wall Street
Journal reported intelligence officials were hopeful they could find
someone "having the stature to engage chief executives." But when
corporations are keeping secrets from the public, should the government be
acting as an accomplice? Well, yes. Why? As the Journal explained, in words
WTO protestors should learn by heart, "With the rise in globalization and
industrial espionage, government officials now say national security and
economic security are indistinguishable." To update the words of
Revolutionary War hero Nathan Hale, "I regret I have but one life to give
for my country and for Mobil Oil and Boeing and Time Warner and..." (WSJ
1/11/01)
Raising the Bar
The Democratic Party toughened their standards for the position of chair of
the Democratic National Committee. With campaign spending reform on the top
of their minds, they decided they needed someone with experience in the
area and so turned to controversial Clinton fundraiser Terry McAuliffe,
whose difficulties with grand jury investigators after the 1996 election
proved to be a plus. The current chair, Joe Andrew, defended McAuliffe's
questionable record as a fundraiser, pointing out that "He can speak about
why we have to have campaign-finance reform from personal experience, with
personal passion about the process." His chief opponent for the post,
former Atlanta Mayor Jackson, apparently lacked such credentials. Rumor has
it the DNC is scouring the South for White segregationists to head up civil
rights posts. (WP 1/14/01)
Too Many Big Words
A lawsuit was filed by the ACLU after a school district in Anaheim,
California, removed ten books from the shelves of Orangeview Junior High
School. The books were a series of biographies of important gays and
lesbians, such as James Baldwin, Oscar Wilde, Marlene Dietrich, Liberace,
John Maynard Keynes and Martina Navratilova. You may all breathe a sigh of
relief, because it turned out the books were not removed because of their
homosexual content. Instead, said school district officials, they were
removed because the reading level was "too high" for their students. In
addition, they worried that children might be harassed if seen reading such
books (not, I believe, because of the high reading level but the content).
Since the library is obviously short of books now, you can help by sending
books that match the district's expectations for junior high readers. May I
suggest Dr. Seuss. (Reuters 12/23/00)
Hey gang, we're back after an over-long hiatus spent working on a book
project (I got a B+). Feel free to send in your own examples of Newspeak
or harass the author at wgrytt@scn.org More Newspeak is stockpiled at
www.scn.org/newspeak
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