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The Day The Music Dies
by Geov Parrish
In less than two weeks, on May 21, an obscure federal bureaucracy called
the US Copyright Office will accept or reject the recommendation of a
controversial arbitration panel which has sided with the record industry's
demands for webcasting performance royalties for music played. Urgent
appeals on the matter--like the e-mails you're getting with headers like
URGENT! and PLEASE ACT TODAY! seemingly begging for the delete key--are,
for a change, no hoax, and no exaggeration. The outcome really could quite
possibly be as apocalyptic as the warnings claim. All the Copyright Office
needs to do is say yes.
The dispute between big record companies and big broadcasters caused most
commercial stations to pull their webcasting from service for several
months last year before a temporary compromise was worked out. Should the
arbitration panel's recommendation be adopted, it would be a disaster for
the ability of even large commercial stations to simulcast on the web. The
royalties, similar to current ASCAP and BMI payments but to a theoretically
worldwide audience, have been estimated by Arbitron Webcast VP/GM Bill Rose
to be likely to cost a New York City music station something like $15
million a year--a quarter of such a station's annual billing from
advertising.
But at least a big corporate radio station has billings; what the
copyright decision could unquestionably mean is the death of music for
Internet-only radio stations, which tend to be the province of
music-lovers, nerds, activists, egomaniacs, and other small-time operators
with a vision and the drive to make it happen. The beauty and the curse of
the web is that anyone with the right software can tune in, if only they
can find you; even the most popular Internet-only stations still have
audiences comparable only to small-market on-air stations, but in theory
they can reach the world--and that's what has the record industry scared.
Recall that National Public Radio and the National Association of
Broadcasters pressured Congress a couple of years ago into gutting the
FCC's Low Power FM proposal, so that it left the large urban cities most in
need of breaking the corporate monopoly on media, like Seattle, as the
areas least likely to be eligible for such stations. In the wake of that
gutting, pirate radio--despite fierce, renewed FCC crackdowns--is making
yet another comeback. (Funny thing about those public airwaves; the public
keeps wanting to use them.)
Now, the NAB is getting a taste of its own medicine: corporate greed that
is preventing it from reaching desired listeners. Don't feel too badly for
them, though--they've still got free leases, with no accountability or need
for public service, on mega-valuable broadcast properties that in theory
use airwaves belonging to you and I. The real losers are musicians outside
the mainstream, folks whose creations might be played on the Internet but
not on stale commercial radio. And, of course, also left high and dry are
those same media democrats who, unable to crack the airwaves, turned to the
Internet to express themselves through radio, the most immediate of
mediums, and who are now finding that potentially "illegal," too.
Time was when rock and roll broke the BBC's monopoly on Britain through
offshore pirate broadcasters like Radio Caroline, and a generation of AM
rockers grooved on Mexican clear channel stations that ignored American
tastes in music and wattage. Can a generation of foreign Internet pirates
be next?
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