Backtalk
Ben and Jerry's: The Real Scoop
ETS!:
In the program that just came out for the Northwest Folklife Festival, on
page 32, it says that the ice cream carts at Seattle Center will be
Nestle--not, as in previous years, Ben and Jerry. What can
the Folklife Board have been thinking??? I smell a story here--An Offer
They Couldn't Refuse.
I don't need to tell you about huge international conglomerate Nestle's;
people including me are boycotting it still, and for life! How
ironic they weaseled into Folklife, of all places--after their notoriety
for marketing baby formula in the Third World, in a way that discouraged
mothers from breast-feeding and led to thousands of babies starving to
death! To enrich Nestle! How ironic! And, there are other issues,
too--child slave labor to produce chocolate, genetically engineered foods,
etc.
Do something! Expose Nestle! Don't let it happen again!
Barbara Tomlinson, Seattle
G.P. comments: Yep, Nestle was and is awful. But about Ben & Jerry's. Both
Ben and Jerry are long gone, and I remembered something about the company
having been sold to a big conglomerate. So, I got on the web. First, I went
to www.benandjerrys.com, where the first thing that comes on the screen are
prompts to enter the site by clicking on a country: United States, United
Kingdom, The Netherlands, France, Japan. (So much for not being
"international.")
The "Company Info" page and a few more links produce references to B&J
having been bought by Unilever--but, amidst all the hippie-dippie ice cream
dips, I couldn't find anything on Unilever itself on the Ben & Jerry's
site, and no links.
So I tried www.unilever.com. There, the first thing one reads is "MEETING
THE EVERYDAY NEEDS OF PEOPLE EVERYWHERE." (So much for the "huge" and
"conglomerate" parts.) The Unilever site's vibe isn't the '60s VW van--it's
all about investor info, and encouraging investors to explore Unilever's
"brands." (Like Ben & Jerry's.)
The "brands" page announces, among other things, Lipton tea, Dove soap,
Knorr soups, Hellmann's mayonnaise, shampoos, toothpastes, oils, and the
exciting new "news" that "AOL Time Warner and Unilever announce
multi-million dollar cross-over platform advertising alliance." (Yes, they
really do talk like that.) On another page it informs you that "we cannot
highlight all of our brands on our web site."
They also can't, or won't, highlight where Unilever is actually
headquartered; that requires Google, which instantly suggests a company
profile. Here's how the profile of the huge international conglomerate that
owns Ben & Jerry's starts:
"Unilever is one of Europe's biggest businesses, comprising more than 500
subsidiary companies in 90 countries worldwide, with products on sale in a
further 70. It is the world #1 in ice-cream, margarine, and tea-based
beverages; also in personal wash, prestige fragrances, and deodorants.
Following a series of high-profile acquisitions, including US-based
Bestfoods, Unilever's food business is the world's third largest after
Nestle and Kraft. Despite these purchases, the group is intent on scaling
back its portfolio by 75%, disposing of regional brands in favor of global
power brands."
Like, perhaps, Ben and Jerry's.
In other words, Barbara, Ben and Jerry's socially conscious persona is
certainly welcome, but at this point it's exactly that--a persona, a niche
product, a marketing gimmick based on the long-discarded vision of the
founders of one particular "brand" in a 500-"brand" company. And it works.
And it is good ice cream, if you like decadently flavored animal fats (as,
in my non-vegan moments, I do.)
But in terms of who the Folklife Board is "enriching"--Nestle or
Unilever--it hardly matters.
Moral of the story: if you want to spend your money in the most socially
(and environmentally) conscious way, don't spend it at all. And when you
must, buy as locally as possible and as infrequently as possible.
And another moral--when trying to ferret out fact from marketing spin,
whether for brands or for political policies, the truth, to quote the
once-great X-Files, is out there. Sometimes, it's not very far away at all.
You just gotta go find it.
Today Is...
To the editor:
"How wonderful it is that nobody need wait a single moment before starting
to improve the world" -Anne Frank, Holocaust diarist (1929-1945)
Beyond saving a particular species, stopping urban sprawl, buying hybrid
cars and not SUVs, reusing and recycling, and keeping foods from becoming
genetically modified (all of which are good efforts) we need to engage in a
global shift in our thinking. Picture Wiley E. Coyote chasing the
Roadrunner off a cliff - we're still running, and just realized there's no
ground below our feet.
The global shift that needs to occur is immense, but at the same time
relatively simple. There's very little time for us to act before the human
population doubles again from 6.2 to 12 billion (40 years or so). For the
sake of the other species on the planet and our own future generations,
this shift needs to happen now.
My sense is that the shift will require: a switch by the entire human
population to a vegan diet; the reintroduction and use of hemp worldwide
for textiles, building materials, fuel, clothing and other uses; a complete
halt in the US and other industrialized countries in any further suburban
sprawl; and an acceptance and promotion of family planning on all levels -
something like the practice in Holland: - medically accurate sex education
and easy availability and widespread use of contraception.
I am hopeful that the world's people are ready for this change. We only
have one chance to live a full, exciting and peaceful life - this is it!
Earth Day is every day!
Albert Kaufman
Crank it Up!
Dear ETS! editors:
I wrote about this subject last October, and the adventures of Luke inspire
me to repeat my request.
Could you please change your subscription ad to eliminate the phrase
"uniformed agents of the state"? Postal workers have enough problems with
dog bites and slips, trips, and falls.
The anthrax attack on The State hurt postal workers more than anyone else.
Luke's pipe bomb adventure against The State hurt postal workers more than
anyone else.
You feed into an anti-government sentiment and then direct it at the letter
carriers and other postal employees.
I quit my postal service job last year in disgust over the postal service
which is simply a BAD EMPLOYER. It is not an arm of the state. Its
employees are not uniformed agents of the State.
Maybe it is good that attacks on postal workers are federal crimes, since
so many nutcases seem to view postal workers as easy targets.
Why do you have to feed on that misperception? Can't you find another way
to have a laugh? Geov brushed this comment off last fall because "no one
has complained about this before." Well, this is your second complaint.
Loony Luke seems like he might be one of your regular readers (based on his
manifesto). He fits your demographic, and maybe you ought to at least THINK
about your subscription ad.
Frank Patten
TS Replies: And we are going to brush it off again. The same person
complaining twice doesn't equal two complaints. You're stretching your
point past its tolerance levels by equating our ad with "direct[ing]"
anti-government sentiment at postal workers. And you insult our readers for
good measure. Isn't there something better you could be doing instead of
feeding into the ill informed attacks being directed at hard working
leftists?
What about Whitman?
Dear ETS!:
I read with great interest Maria Tomchick's response to a letter from a Mr.
Cox, dealing with (among other things) E.A. Poe, Latin-American leftists,
voting procedures in Latin-America, etc., etc.
As you can tell by my e-mail address, I'm in Latin-America. And I know a
lot of Latin-American leftists. Droves of 'em...it's one of the reasons I
am here. I don't think I have EVER heard the name "Poe" spoken by any of
them. Perhaps they don't want to embarrass me, as I am somewhat obviously a
gringo. In any event, I think it safe to say that the "Latin-American
left"--a terribly nebulous term for which I apologize--considers Edgar Poe
about as relevant to themselves as a giraffe might think the Wall Street
Journal relevant to itself...that is, not much.
In the lands of Bolivar, Marti, Sandino, Zapata, Guevara, Castro...who in
hell cares about a drunk, English-speaking poet?
Additionally, let me point out that there are several "Latin-American
countries." I shan't bother to count them ... but it seems certain that
there are enough of them that generalizations about their political
processes are both risky and presumptuous. But then, what are gringos, if
not presumptuous?
Warm regards,
D. Pan, Cuernavaca, Morelos, Estados Unidos Mexicanos
MT Replies: Thanks for your response to my response to Mr. Cox's letter.
The Latin American leftists I was referring to include a couple of friends
of mine from Peru and Chile, who assured me that Poe is very popular among
their friends. Maybe they are part of a leftist, literary, pro-Poe clique
among South American, Latin American leftists. Or maybe they're pulling my
gringo leg. After a couple of glasses of wine, it's hard to tell.
Anyway, you're right; generalizations can be dangerous. Another Latin
American leftist I know prefers Rambeau, a drunken, French-speaking poet.
He didn't volunteer this information right away, though. He only told me
after we'd had a long, drunken conversation about literature and politics,
in which I admitted my admiration for Salmon Rushdie (an East Indian,
exiled, English-speaking novelist fleeing a fatwa), Maxim Gorky (a
not-very-popular-these-days Russian novelist once imprisoned during the
czarist era) and Michael Ontaadje (a--oh, never mind).
The point is, leftists who write a lot tend to read a lot, too, and we read
more than just newspapers, journals, and political books. The next time you
have dinner with a leftist friend who writes, ask what she reads for fun or
check what she keeps on her bookshelf. It might surprise you.
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