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Talk Without Dittos
by Geov Parrish
Al Franken--with a huge publicity assist from the asinine legal strategies
of Fox Corp.--is currently riding high in the bestsellers' lists with "Lies
and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right."
He treads the same sort of terrain Michael Moore's occupied repeatedly,
most recently with "Stupid White Men." Turns out there's an audience for
this stuff. Who knew? And who says liberals don't have a sense of humor?
Actually, a lot of people have said just that over the years--but Franken,
Moore, Molly Ivins, and (to a lesser extent) Jim Hightower are now perhaps
the four most visible lefty political commentators in the country. Each of
them has gotten there in large part with humor.
That's why Franken's next likely big project is as exciting as it is long
overdue. He's the programming name most frequently linked with a Chicago
outfit called AnShell Media, a new company fueled by a wealthy liberal
couple that is putting $10 million, and trying to raise more, into a
proposed national network for left-of-center commercial talk radio.
With a handful of exceptions, such talk radio, essentially, does not at
present exist. It's hard not to notice this aspect of modern American
media, not so much a void as a black hole; there's no widely heard
syndicated national liberal talk at all on commercial stations, and only a
handful of liberal hosts at the local level--Neil Rogers in Miami, Bernie
Ward and Ray Taliaferro in San Francisco, Mike Webb pulling the late
evening shift on KIRO in Seattle. Even then, such hosts are buried on
largely conservative stations--sort of like playing country music all day
and then throwing in the Stones (or 50 cent) at night and hoping for good
ratings.
Seattle is as good an example as any in the country. In our city, Democrats
not only hold every elected office, but Greens often get more votes than
Republicans. Our larger metropolitan area and state consistently vote
Democratic. Yet you'd never know it from the radio dial.
Seattle's top-rated commercial political talk station, KIRO, features the
right-center Dave Ross (who also works nationally for CBS radio) in
mornings, the Neanderthalic Dori Monson in afternoons, and consigns its
liberal voice to evenings and weekends. The other two major talk stations,
KVI and KTTH, are in a righter-than-thou pissing war over Rush Limbaugh,
Sean Hannity, and a gaggle of other national and local right wing voices.
Beyond that, there's two Christian talk stations, both of the Pat Robertson
political variety; a "lifestyle" talk station whose best-known syndicated
host, Tom Leykis, trades on being a sexist ass; several other stations that
drop their regular programming for innuendo-laden morning talk; and three
hours a day of somewhat liberal chatter on one of the two local NPR
affiliates.
Our region votes 60% Democratic, and its airwaves are 90% Republican. Why?
"If I was five time more capable than the guy next to me (in a job
interview) and he was a Republican, he'd get the job," says Webb, who's
been working evenings, weekends, and fill-in shifts at his station for
seven years. "The imbalance...comes from lazy program directors who are
afraid to take a chance. I don't believe it's some deep conspiracy to keep
`The Bush Cabal' voice alive.' It just comes down to an old, embarrassing
radio basic: If the other guy did it well, maybe I can just copy him."
Webb ticks off the barriers: program directors victim to the herd
mentality, sales departments that don't know how to sell talk formats when
they're not conservative, program brokers and big ownership chains that
sell syndicated programs to dozens of stations at a time.
And those damned earnest liberals and their tendency to carefully consider
questions, rather than just yell at people.
That's a bum rap--not just because conservative hosts are capable of
thoughtful dialogue that considers multiple views (if they want to), but
because media sensations like Moore traffic heavily in ridicule of their
opponents, too. The bigger question, perhaps, is whether commercial radio,
with its insistent need to interrupt a thought for traffic, news breaks,
and (especially) commercials every five minutes or so, can be a conducive
vehicle for useful political dialogue at all.
But that's beside the point. In the chicken and egg question of whether the
market creates conservative radio, or conservative radio creates
conservative voters, there's no question that the massive array of
conservative media echo chambers in our country is a huge advantage for
Republicans wanting to frame issues in popular media. If politics in the
21st century involves wars of ideas, media like talk radio are critical
parts of the armory.
AnShell has its work cut out for it. It proposes to syndicate talk shows,
similar to the way Limbaugh, Hannity, and other right-wing programs are
produced, and to then buy time on local stations and sell its own
commercials to pay for it. Yet most stations willing to sell time in such
blocks are A radio's weak sisters--suburban stations with poor signals and
awful ratings, where listeners and sponsors rarely go. It's a radio
graveyard. The stations with the big signals are owned in cities large and
small by a handful of large companies. In Seattle, for example, three of
the talk stations--KIRO, The Buzz, and KTTH (slogan: "You Deserve the
Truth") are all owned by one company, Entercom. It's easy to imagine a host
like Franken being bartered on some inaudible 500 watt station in the next
county, and all concerned then deciding the format doesn't work.
It would, of course, if given the chance. There's just too much out there
to laugh at.
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