Stop The Train!
by Janice Van Cleve. Copyright 2007
What a scary Halloween this was! It wasn't the goblins and ghosts nor
the skeletons and spiders. It was not the haunted houses or the ghoulish
costumes. It was the Christmas decorations up already! That's really scary!
The glut of election flyers touting this or that candidate was barely
over this year before the holiday catalogues began to arrive. My poor
mailbox did not get a day's rest! There was advertising for wine
baskets, furniture, clothes, and even cremation. On top of that, credit
card companies began inundating me with new cards with low APR's. I even
received a couple of holiday cards already from firms hoping to snare my
business--and it wasn't even Thanksgiving! The annual December
Commercial Orgy is upon us.
Yet the consumer drumbeat on Main Street is only the end result of the
drumbeat from Wall Street. Analysts have been calculating retail
expectations for months. Wal-Mart and Macy's, Penney's and Kohl's have
been teasing investors with projected revenues for the holiday season
since August. Mattel's first reaction to the lead paint in toys from
China back in June was not concern for the safety of children. It was to
forecast the impact that a recall would have on their sales in December.
For that matter, the toy manufacturers met back in January to evaluate
what was big and what flopped from the year before and immediately began
testing new products. Television ads started in October with snow and
gift themes. As if we in this country are not already bloated with too
much "stuff," the entire economic engine of corporate America unleashes
a crescendo of messages in ever increasing intensity this time of year
to buy, buy, buy more. It's like an artillery bombardment during World
War I. It's incessant, destructive, and potentially lethal!
A growing number of Americans, and I among them, are becoming more and
more conscious of our carbon footprint on this planet. We are beginning
to think far beyond recycling and carpooling to the greater impacts of
our consumption habits. We are beginning to realize the consequences and
connections of our choices.
Take Christmas trees for example. Millions of healthy trees are cut down
every year in our forests. Others are grown as a cash crop on tree
farms, yet it still takes fertilizer to grow them quickly for market and
gas to transport them to tree lots for sale. Fertilizer is produced
using hydrocarbons from oil; and gas, of course, comes from oil, too. We
put the trees in our homes for a week or two and then litter the
sidewalks with their lifeless remains when we are done with them. Trucks
burning more gas pick them up and cart them off. Some are burned,
releasing carbon into the atmosphere. Others go to landfills to rot and
release methane.
Artificial trees are no better. Most are made of plastic, which is made
from oil. The oil is taken from the Middle East, or Venezuela, or
Nigeria and transported in smelly polluting tankers to China. There it
is turned into plastic by underpaid laborers in Chinese sweatshops,
fashioned into artificial trees and shipped again in smelly polluting
freighters to the United States. One only shudders at what happens to
these kinds of trees once their owners discard them!
At least as many trees are cut down to provide the paper for all the
advertising flyers and catalogues, the coupons and the mailers, which
avalanche upon us this time of year. These trees are also transported,
turned into pulp, mixed with chemicals, and printed with ink before the
postal clerk drives another gas-burning vehicle to deliver them to our
homes. The same process applies to cards. All those sentimental, funny,
or religious greeting cards were living trees once. After their
destruction, it is so sad to receive a card that has nothing but a
signature. Bless those people who actually write a decent message or
enclose their year-end report!
But decoration, advertising, and cards are not the only sacrifices we
demand of trees during this season. Packaging consumes an enormous
volume of cardboard and paper, as well as styrofoam and plastic. There
are the shipping containers, the individual gift boxes, the internal
gift stabilizers, and of course the wrapping paper. All this gets thrown
out as trash. Careful recycling helps reduce the mountains of packaging
trash that ends up in landfills, but unfortunately much still gets
there, anyway.
Then there are the gifts themselves. To be sure, many presents are
useful and practical--the kind of items the recipient has been needing
but just could not justify or find the time to get. These are wonderful
presents and greatly appreciated. They improve lives and remind those
we've given them to of us every time they use the item. So why did we
wait until December to give it to them? Did we not love the recipient in
September or April? This is what giving gifts should be--personal
expressions of love.
Yet love is the least of the motivations promoted by corporate America
to prop up its December revenues. Much easier to project and manipulate
are baser motivations such as greed, guilt, expectations, reciprocity,
and obligation. The message is "more is better" and the measure of
caring is the size and expense and quantity of the gifts. How much
anguish and anxiety is caused by these unrelenting marketing messages?
How much do they tear at the hearts of well meaning citizens who want
nothing more than simply to be loved and to love? How perversely has the
corporate machine corrupted this season?
Instead of tokens of love and good cheer with friends, the drumbeat of
demand for more and more "stuff" means longer hours for some poor
Chinese laborer slaving to supply it. It means more US treasure going
overseas and a larger US trade deficit and a weaker dollar--which in
turn reduces our ability to pay. If we can't pay, we go on credit and
credit companies slam us with late charges and finance charges and drive
down our American middle class into lower class and the lower class into
outright poverty. The drumbeat of demand sucks the life out of humanity
to feed the insatiable appetite for corporate growth.
Why do we do this to ourselves every December? Sure, Americans consume
way too much "stuff" all year round and our bulging dumpsters and
waistlines show it. Yet by the end of November, the retail mania reaches
tsunami proportions. Marketers fan the flames with special sales at 5:00
am the day after Thanksgiving! People actually get up at 3:00 in the
morning to stand like lemmings in front of big box stores to rush in
before the eastern horizon shows even the faintest pink. No wonder so
many people fall sick in January with flu or colds. So much for a season
of peace and love!
December no longer has anything to do with some kid in Bethlehem who
couldn't afford any of this "stuff" even if it were around in his day.
Nor does it have anything to do with oil lamps burning for eight days in
Jerusalem or Pagans cheered by the return of the sun. This pursuit of
more and more "stuff" has nothing to do with anybody's religion at all,
unless of course you get religious about corporate profits and earnings
per share. The December Commercial Orgy is an artificial demand created
by corporate America to drive the engine of the world economy.
Stop the train! I want off! I don't want any more "stuff." I don't want
to harm any trees or enslave any Chinese. I don't want to cause any more
pollution on my planet. I don't want to burn electricity in colored
lights or burn fuel in unnecessary transportation. I don't want to miss
the beauties of this season rushing around in shopping malls. Forget the
presents and the cards. There is much more to this season to enjoy if we
turn off the noise to appreciate it. Each of us surely has a list of
favorite things that bring joy or communicate love and which do not
involve a shopping mall. However you celebrate this solstice season, do
it gently with a light tread upon our planet. Gaia is sleeping.
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